Miia Grenman
D.Sc. (Econ. & Bus. Adm.)

Markkinointi, Jyväskylän yliopiston kauppakorkeakoulu

miia.grenman@utu.fi

+358 41 502 3293

Rehtorinpellonkatu 3

Turku


ORCID identifier: https://orcid.org/0000-0003-3599-3121

ResearchGate

LinkedIn

wellnesstohtori.fi


Areas of expertise
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z

Biography



D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2019)



M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2008)

BBA, International marketing, Turku Polytechnic (2004)



Research

I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.

I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).



Publications
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Last updated on 2022-25-01 at 18:44