Miia Grenman
D.Sc. (Econ. & Bus. Adm.)
Markkinointi, Jyväskylän yliopiston kauppakorkeakoulu miia.grenman@utu.fi +358 41 502 3293 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3599-3121 |
Areas of expertise
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z
Biography
D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
Research
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
Publications 
1 of 2
- Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2024)
- International Journal of Consumer Studies
(A1 Refereed original research article in a scientific journal) - Akateeminen historia, kulttuuriperintö ja tieteellinen tutkimus elävän ja elämyksellisen kaupunkikulttuurin voimavarana (2023)
- Yhdyskuntasuunnittelu
(A1 Refereed original research article in a scientific journal) - Conceptualizing nature-based science tourism: a case study of Seili Island, Finland (2023)
- Journal of Sustainable Tourism
(A1 Refereed original research article in a scientific journal) - Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä (2023)
- Kulutustutkimus.Nyt
(A2 Refereed review article in a scientific journal ) - Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023) Advances in Advertising Research : Communicating, Designing and Consuming Authenticity and Narrative Grénman Miia, Hakala Ulla, Mueller Barbara, Chan Kara
(A3 Refereed book chapter or chapter in a compilation book) - Akateeminen kulttuuriperintö ja tiede ovat elävän ja elämyksellisen kaupunkikulttuurin voimavara (2021) Räikkönen Juulia, Grénman Miia
(D4 Published development or research report or study ) - Emotion Tracking: Possibilities for Measuring Emotional Consumer Experiences (2020) Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Juulia Räikkönen, Miia Grénman
(A3 Refereed book chapter or chapter in a compilation book) - Advancing environmental sustainability through nature-based science tourism: The potential of universities (2019)
- Matkailututkimus
(A2 Refereed review article in a scientific journal ) - Aiming at one’s best self – Wellness as a new means for self-branding (2019) 48th EMAC Annual conference: Proceedings Ulla Hakala, Miia Grénman, Barbara Mueller
(A4 Refereed article in a conference publication ) - In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself? (2019) Grénman Miia
(G5 Article dissertation ) - Optimaalista itseä etsimässä. Wellness-kulutus ja -elämäntyyli – Pinnallinen markkinointikikka vai merkityksellinen henkilökohtainen muutosprosessi ja itsensä brändäämisen keino? (2019)
- Kulutustutkimus.Nyt
(B1 Non-refereed article in a scientific journal) - Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
- Journal of Product and Brand Management
(A1 Refereed original research article in a scientific journal) - Measuring emotions in consumer experiences with the self-tracking method (2018) Juulia Räikkönen, Miia Grénman
(Other publication) - Mikä opiskelijoita liikuttaa? – Liikunnan merkitykset ja niiden yhteys koettuun hyvinvointiin ja liikunnan määrään (2018)
- Liikunta ja tiede
(A1 Refereed original research article in a scientific journal) - Science Tourism as a Form of Wildlife Tourism (2018) Juulia Räikkönen, Miia Grénman, Ilari Sääksjärvi
(Other publication) - Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017) Ulla Hakala, Miia Grénman, Barbara Mueller
(Other publication) - Branding the legacy of ‘The Flying Finn’ (2017)
- Journal of Olympic History
(A1 Refereed original research article in a scientific journal) - Taking the first step – From physical inactivity towards a healthier lifestyle through leisure walking (2017) The Routledge International Handbook of Walking Miia Grénman, Juulia Räikkönen
(A3 Refereed book chapter or chapter in a compilation book) - The Experience Economy Logic in the Wellness Tourism Industry (2017) Co-Creation and Well-Being in Tourism Juulia Räikkönen, Miia Grénman
(A3 Refereed book chapter or chapter in a compilation book) - Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017) Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017 Ulla Hakala, Miia Grénman, Barbara Mueller
(A4 Refereed article in a conference publication )
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