Rami Olkkonen
rami.olkkonen@utu.fi +358 29 450 2581 +358 40 130 6067 Rehtorinpellonkatu 3 Turku |
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- How Can Intelligent Persona Systems Support Online Advertisers’ Daily Work Tasks? (2025) The Design of Human-Centered Artificial Intelligence for the Workplace Salminen, Joni; Kaate, Ilkka; Olkkonen, Rami; Yang, Yanwu; Jung, Soon-Gyo; Jansen, Bernard J.
- Transferring meanings from archetypes in advertising – findings of an eye-tracking study
(Presentation at the 18th Global Brand Conference 2025) (2025) Hakala, Ulla; Pajuranta, Katariina; Olkkonen, Rami - How Can Intelligent Persona Features Support Online Advertising Work? (2023)
- International Conference on Advances in Computer-Human Interactions
- How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)
- Proceedings of the European Marketing Academy
- The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)
- International Journal of Human-Computer Studies
- The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) Olkkonen Rami, Pajuranta Katariina, Lipasti Olga - CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
- Journal of Business and Industrial Marketing
- The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- Journal of Business Research
- Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020) Henrikki Tikkanen - 50 Rami Olkkonen, Hannu Makkonen
- Minne menet, markkinointitiede? (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Rami Olkkonen
UTU Research Portal