Rami Olkkonen
rami.olkkonen@utu.fi +358 29 450 2581 +358 40 130 6067 Rehtorinpellonkatu 3 Turku |
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- How Can Intelligent Persona Features Support Online Advertising Work? (2023)
- International Conference on Advances in Computer-Human Interactions
- How Can Personas Support Online Advertising Process? Proposing ‘Persona-Based Online Advertising Optimization (2023)
- Proceedings of the European Marketing Academy
- The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)
- International Journal of Human-Computer Studies
- The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) Olkkonen Rami, Pajuranta Katariina, Lipasti Olga - CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
- Journal of Business and Industrial Marketing
- The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- Journal of Business Research
- Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020) Henrikki Tikkanen - 50 Rami Olkkonen, Hannu Makkonen
- Minne menet, markkinointitiede? (2018) Miten menee, markkinointitiede? : professori Rami Olkkosen juhlakirja Rami Olkkonen
- “Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
- Journal of Business and Industrial Marketing
- With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Lecture Notes in Computer Science
- Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction (2017)
- Marketing Theory
- The potential of network pictures for international alliance and network research (2015) Handbook on International Alliance and Network Research Valtteri Kaartemo, Hannu Makkonen, Rami Olkkonen
- Dynamic capabilities and firm performance in a financial crisis (2014)
- Journal of Business Research
- Forging Links between Ethical Theory and Business Network Research (2014) Industrial Marketing and Purchasing Conference, 30th Annual IMP Conference Rami Olkkonen, Hannu Makkonen
- An Integrative Framework for the Study of Inter-organisational Relationship Development – A Conceptual Outline and Empirical Illustration (2013) IMP2013 Proceedings: Building and Managing Relationships in a Global Network Makkonen Hannu, Olkkonen Rami
- Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example. (2013) Proceedings of the 42nd annual European Marketing Academy conference Suoniemi Samppa, Terho Harri, Olkkonen Rami
- Co-Innovation: Characterization after 25 Years of Research (2013) 14th International CINet Conference, Business Development and Co-creation Mustak Mekhail, Karhu Anna, Olkkonen Rami
- The conceptual locus and functionality of key supplier management – A multi-dyadic qualitative study (2013)
- Industrial Marketing Management
- Narrative approach in business network process research - Implications for theory and methodology (2012)
- Industrial Marketing Management
- Narrative approach on network process research : Implications for theory and methodology (2012)
- Industrial Marketing Management
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