Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
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- To express or not? – Emotion labour and narratives on relationship ending (2015) Jaana Tähtinen, Annmarie Ryan
- Modeling detoxification treatment relationships: A longitudinal case study from Finland (2014)
- Drugs and Alcohol Today
- Branding activities of a micro industrial services company (2013)
- Journal of Services Marketing
- Intermediary roles in local mobile advertising: Findings from a Finnish study (2013)
- Journal of Marketing Communications
- Networked business model development for emerging technology-based services (2013)
- Industrial Marketing Management
- New Service Development: The Supplier Capability Approach (2013)
- Journal of Management and Strategy
- Intradepartmental faculty mentoring in teaching marketing (2012)
- Journal of Marketing Education
- Putting critical realism to work in the study of business relationship processes (2012)
- Industrial Marketing Management
- Relationship Ending from the Perspective of the Non-Initiator (2012)
- Journal of Customer Behaviour
- A network perspective on business models for emerging technology-based services (2011)
- Journal of Business and Industrial Marketing
- Network actors' participation in B2B SME branding (2011)
- Industrial Marketing Management
- Sustainable SMEs network utilization: The case of food enterprises (2011)
- Journal of Small Business and Enterprise Development
- The involvement and influence of emotions in problematic business relationships (2011)
- Industrial Marketing Management
- Corporate brand building in different stages of small business growth (2010)
- Journal of Brand Management
- Managing competitive bidding in the Finnish healthcare sector (2010) Kai Härkönen, Pauliina Ulkuniemi, Jaana Tähtinen
- Twists and turns of triadic business relationship recovery (2009)
- Industrial Marketing Management
- Retailers' different value perceptions of mobile advertising service (2007)
- International Journal of Service Industry Management
- Roles for managing in mobile service development nets (2007)
- Industrial Marketing Management
- Business model scenarios in mobile advertising (2006)
- International Journal of Internet Marketing and Advertising
- Business relationships facing the end: Why restore them? (2006)
- Journal of Business and Industrial Marketing
UTU Research Portal