Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
1 of 8
- Enacting ‘true business sustainability’ − Market shaping for environmental impact (2025)
- Journal of Business Research
(A1 Refereed original research article in a scientific journal) - Feeling good - bodies in destination brand love (2025)
- Annals of Tourism Research
(A1 Refereed original research article in a scientific journal) - On the Duality of Business-to-Business Relationships’ Sudden Endings (2025) Business Relationships and Networks : Disruption, Crises and Rapid Responses Tähtinen, Jaana; Holmlund, Maria
(B2 Non-refereed book chapter or chapter in a compilation book) - Skin in the game? Emotional narratives of B2B relationship recovery
(Presentation at the Nordic Academy of Management Conference (NFF) 2024) (2024) Fleming, Deirdre ; Tähtinen, Jaana; Kelliher, Felicity
(Other publication) - Skin in the game : Emotions during the sub-processes of B2B Relationship Recovery.
(A paper presented at the Industrial Marketing and Purchasing Conference (IMP) 2024, Oulu, Finland) (2024) Fleming, Deidre; Tähtinen, Jaana; Kelliher, Felicity
(Other publication) - Three of Three - Multiple Meanings of Corporate Social Responsibility (CSR)
(Presentation at the Industrial Marketing and Purchasing Conference (IMP) 2024, Oulu, Finland) (2024) Tähtinen, Jaana; Franzén, Riikka; Simunaniemi, Anna-Mari
(Other publication) - Abrupt Ending of Business-to-Business Relationships: Applying a Duality Lens
(Paper presented at the Uppsala Symposium on abrupt interruption of business, Uppsala, Sweden, Oct 4-6. 2023) (2023) Tähtinen Jaana, Holmlund, Maria
(Other publication) - A method to align scholarly and managerial languages
(Paper presented at the 2nd FIMAC conference, Helsinki, June 15) (2023) Tähtinen Jaana, Nyström Anna-Greta
(Other publication) - Are Innovation Ecosystem Types Reflected in their Management?
(Presentation at the Industrial Marketing and Purchasing Group Conference (IMP) 2023) (2023) Rusanen Helena, Tähtinen Jaana, Makkonen Hannu
(Other publication) - Emotions during the sub-processes of B2B Relationship Recovery
(Paper presented at the 39th IMP conference, Manchester, UK, Aug 23-25.) (2023) Fleming Deidre, Tähtinen Jaana
(Other publication)
UTU Research Portal