Networked business model development for emerging technology-based services

: Teea Palo, Jaana Tähtinen

Publisher: Elsevier

: 2013

: Industrial Marketing Management

: 42

: 5

: 773

: 782

: 10

: 0019-8501

DOI: https://doi.org/10.1016/j.indmarman.2013.05.015

: http://api.elsevier.com/content/abstract/scopus_id:84884128468

This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly scarce. With observation and interview data from a network pilot of technology-based services the study presents the concept of a networked business model as a dynamic device in planning an emerging business in a net of actors. The findings identify phases of business net evolution when business opportunities are identified, created, and potentially exploited and recognize the role of entrepreneurial actors in the development. © 2013 Elsevier Inc.