A network perspective on business models for emerging technology-based services

: Palo T., Tähtinen J.

Publisher: Emerald

: 2011

: Journal of Business and Industrial Marketing

: 26

: 5

: 377

: 388

: 12

: 0885-8624

DOI: https://doi.org/10.1108/08858621111144433

Purpose: This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. Design/methodology/approach: The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. Findings: The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. Originality/value: By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models. © Emerald Group Publishing Limited.