markkinointi
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Henkilöt
Julkaisut
- Todellisuuden tutkimiseen tarvitaan vain yhtä tiedettä (2015)
- Too few, too many, just right: Creating the necessary number of segments for large online customer populations (2021)
- Topic-driven toxicity: Exploring the relationship between online toxicity and news topics (2020)
- Toponyms and place heritage as sources of place brand value (2018)
- Toponyms and place heritage as sources of place-brand value
(XXVI International Conference of Onomastic Sciences -konferenssiesityksaen abstrakti, Debrecen, Hungary 27.8.-1.9.2017) (2017) - Toponyms as carriers of heritage: implications for place branding (2015)
- Tourism Ecolabels: Destination Quality vs. Social Benefit (2015)
- To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018) (2018) - Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management (2023)
- Toward a customer-centric perspective of customer experience (2020)





