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- Arkiliikkumisesta bisnestä: Kestävän liiketoimintaekosysteemin tulevaisuuskuva (2022)
- Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda (2021)
- Arvon myynnin ja ostamisen kompastuskivet (2018)
- Assessing and enhancing the impact potential of marketing articles (2021)
- Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race (2018)
- Assessing the Performance Impact of Value Based Selling : Come Strong or Don’t Come at All (2012)
- A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare (2024)
- A Survey of 15 Years of Data-Driven Persona Development (2021)
- A template for data-driven personas: Analyzing 31 quantitatively oriented persona profiles (2020)
- A transition from goods-dominant to service-dominant exchange logic: A relational perspective (2015)
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