markkinointi
Yhteystiedot
Henkilöt
Julkaisut
- Overcoming Roadblocks to Implementing Value-Based Selling: Aligning Organizational Support with Sales Force Activities (2014)
- Pääkirjoitus: Siltojen yli (2016)
- Paradigmasta paremmaksi: B2B-koulukuntien kehitys ja vuorovaikutteinen rinnakkaiselo (2018)
- Paradox in CSR Practice: Suggesting Ambidexterity Capability for MNEs (2017)
- Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
- Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
- Perhe ja perheyritys: kasvun dynamiikkaa Ullan Pakarissa (2011)
- Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System (2021)
- Persona perception scale: Developing and validating an instrument for human-like representations of data (2018)
- Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas (2020)