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- Other-related needs experienced by secondary customers – altruism or something else?
(Presentation at the Multidisciplinary Primary Health Care Research Congress 2020) (2020) - Outlook on the transition towards autonomous shipping (2018)
- Outward-looking and future-oriented customer value potential management: The sales force value appropriation role (2016)
- Overcoming barriers to eating insects
(Esitys 7th European Conference on Sensory and Consumer Research -konferenssissa, 11.-14.9. 2016, Dijon, France) (2016) - Overcoming Roadblocks to Implementing Value-Based Selling: Aligning Organizational Support with Sales Force Activities (2014)
- Pääkirjoitus: Siltojen yli (2016)
- Paradigmasta paremmaksi: B2B-koulukuntien kehitys ja vuorovaikutteinen rinnakkaiselo (2018)
- Paradox in CSR Practice: Suggesting Ambidexterity Capability for MNEs (2017)
- Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
- Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
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