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- Optimaalista itseä etsimässä. Wellness-kulutus ja -elämäntyyli – Pinnallinen markkinointikikka vai merkityksellinen henkilökohtainen muutosprosessi ja itsensä brändäämisen keino? (2019)
- Optimal advertising for a generalized Vidale-Wolfe response model (2022)
- Organizational Buying as Muddling Through: A Practice-Theory Approach (2012)
- Organizational Structures for New Service Development (2018)
- Organizing for solution business: internal vs. external resource integration (2013)
- Os efeitos da qualidade dos serviços eletrônicos: Uma revisão metanalítica (2016)
- Other-related needs experienced by secondary customers – altruism or something else?
(Presentation at the Multidisciplinary Primary Health Care Research Congress 2020) (2020) - Outlook on the transition towards autonomous shipping (2018)
- Outward-looking and future-oriented customer value potential management: The sales force value appropriation role (2016)
- Overcoming barriers to eating insects
(Esitys 7th European Conference on Sensory and Consumer Research -konferenssissa, 11.-14.9. 2016, Dijon, France) (2016)
UTU Research Portal