markkinointi
Henkilöt
Julkaisut
- A light in the dark: The benefits of co-production in service failures (2017)
- A Literature Review of Quantitative Persona Creation (2020)
- All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities (2021)
- A Measure for Companies' Customer Portfolio Management (2009)
- An Activity System Model of the Value Creation in the Service Context (2011)





