A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
A Measure for Companies' Customer Portfolio Management
Tekijät: Terho H
Kustantaja: HAWORTH PRESS INC
Julkaisuvuosi: 2009
Journal: Journal of Business to Business Marketing
Tietokannassa oleva lehden nimi: JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
Lehden akronyymi: J BUS-BUS MARK
Vuosikerta: 16
Numero: 4
Aloitussivu: 374
Lopetussivu: 411
Sivujen määrä: 38
ISSN: 1051-712X
DOI: https://doi.org/10.1080/10517120902762542
Tiivistelmä
Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.
Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.
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