markkinointi
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- Actor experience: Bridging individual and collective-level theorizing (2023)
- Advancing service-dominant logic with systems thinking (2024)
- Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling (2019)
- Aiming at one’s best self – Wellness as a new means for self-branding (2019)
- AI representing personas representing user groups: Applying the agency theory to examine interaction challenges of conversational personas as decision-making tools (2026)
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