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AI representing personas representing user groups: Applying the agency theory to examine interaction challenges of conversational personas as decision-making tools




TekijätSalminen, Joni; Jung, Soon-Gyo; Kaate, Ilkka; Xuan, Trang Thi Thu; Azem, Jinan Y.; Aldous, Kholoud Khalil; Amin, Danial; Jansen, Bernard J.

KustantajaElsevier BV

Julkaisuvuosi2026

Lehti: Decision Support Systems

Artikkelin numero114633

Vuosikerta205

ISSN0167-9236

eISSN1873-5797

DOIhttps://doi.org/10.1016/j.dss.2026.114633

Julkaisun avoimuus kirjaamishetkelläAvoimesti saatavilla

Julkaisukanavan avoimuus Osittain avoin julkaisukanava

Verkko-osoitehttps://doi.org/10.1016/j.dss.2026.114633

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/523238440

Rinnakkaistallenteen lisenssiCC BY

Rinnakkaistallennetun julkaisun versioKustantajan versio


Tiivistelmä
The proliferation of artificial intelligence (AI) technologies has led to the rise of conversational decision-making support systems, such as dialogue persona systems that provide conversational access to various user segments. For example, product managers can ask personas about features before implementing them, politicians can learn about the needs of local communities through personas, and so on. Nascent research has looked at challenges when users interact with AI personas, but has not framed it as a principal–agent problem, in which the AI represents a persona that itself represents real people in the data. This setting exposes unique interaction challenges that decision makers face when engaging with AI-generated conversational personas, which we examine through a user study with 56 participants using AI-generated conversational personas. Our results indicate seven interaction challenges: (1) Hidden Information, (2) Hidden Personas, (3) Hidden UI, (4) Lack of AI Agency, (5) AI’s Selective Attention, (6) Confusing Distributional Information, and (7) Conversational Cold Start that we conceptually link with agency theory. We discuss how the interaction challenges could be alleviated and suggest directions for future work.

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