markkinointi
Henkilöt
Julkaisut
- Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)
- Challenges of longitudinal field research in process studies on business networks (2013)
- Challenging the "integration imperative": A customer perspective on omnichannel journeys (2022)
- Charting the potential for interdisciplinary research in business-to-business marketing (2024)
- Circular service management: toward conceptual understanding and service research priorities for a more sustainable future (2023)





