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- Differing intrinsic motivations of innovative entrepreneurs and entrepreneurial innovators – Not just a hen-and-egg issue? (2010)
- Digital content marketing in business markets: Activities and the nomological network (2024)
- Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey (2022)
- Dimensions of space in business network research (2017)
- Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions (2019)
- Does one size fit all? New service development across different types of services (2017)
- Domain modelling of risk taking related to innovation in dyadic business relationships: A conceptual study with cases
(Paper presented at 31th Annual IMP Conference and Doctoral Colloquium, 25 – 29 August 2015, University of Southern Denmark Kolding) (2015) - Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends (2022)
- Drawing a theory map for customer experience – A systematic metatheoretical analysis
(Abstrakti esityksestä 5th Naples Forum on Service -konferenssissa, 6.-9.6. 2017, Sorrento) (2017) - Drivers and outcomes of salespersons' value opportunity recognition competence in solution selling (2020)
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