B1 Vertaisarvioitu muu artikkeli (esim. pääkirjoitus, letter, comment) tieteellisessä lehdessä
Charting the potential for interdisciplinary research in business-to-business marketing
Tekijät: Markovic, Stefan; Jaakkola, Elina
Kustantaja: Elsevier
Julkaisuvuosi: 2024
Journal: Industrial Marketing Management
Tietokannassa oleva lehden nimi: Industrial Marketing Management
Vuosikerta: 123
Aloitussivu: A1
Lopetussivu: A3
ISSN: 0019-8501
eISSN: 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2024.09.006
Verkko-osoite: https://doi.org/10.1016/j.indmarman.2024.09.006
Tiivistelmä
Business-to-business (B2B) research is becoming increasingly interdisciplinary, as more and more scholars are employing concepts, theories, frameworks and/or methods from different disciplines to explain specific B2B phenomena, problems or events. To support the enhancement of the B2B marketing field, this interdisciplinary issue brings together a small but relevant collection of articles that systematically explore the potential of some relevant research areas outside the domain of B2B research for expanding the horizons of B2B marketing. This issue also served as a valuable experiment showcasing the potential, but also practical challenges associated with advancing interdisciplinarity in B2B research.
Business-to-business (B2B) research is becoming increasingly interdisciplinary, as more and more scholars are employing concepts, theories, frameworks and/or methods from different disciplines to explain specific B2B phenomena, problems or events. To support the enhancement of the B2B marketing field, this interdisciplinary issue brings together a small but relevant collection of articles that systematically explore the potential of some relevant research areas outside the domain of B2B research for expanding the horizons of B2B marketing. This issue also served as a valuable experiment showcasing the potential, but also practical challenges associated with advancing interdisciplinarity in B2B research.
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