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- Branding the legacy of ‘The Flying Finn’ (2016)
- Brands’ brand equity (2010)
- Breaking the Wall - Contextualization in International Business Research with a Mixed-Method Approach (Competitive paper presented at the Annual Meeting of the Academy of International Business, 2016, New Orleans, LA, USA) (2016)
- Building corporate brand heritage: towards an operationalisation of the concept (2016)
- Building the place brand on the heritage (2014)
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