O2 Muu julkaisu
Building the place brand on the heritage
Tekijät: Ulla Hakala, Paula Sjöblom
Julkaisuvuosi: 2014
Tiivistelmä
The purpose of this presnetation is to assess the extent to which toponyms, specifically the names of municipalities, carry the place’s heritage, and how this can further be transferred to the brand. The context of our investigation is a situation in which a municipality changes its name, or is at the risk of doing so, as a result of municipal consolidation, and the perspective is that of the residents.
The purpose of this presnetation is to assess the extent to which toponyms, specifically the names of municipalities, carry the place’s heritage, and how this can further be transferred to the brand. The context of our investigation is a situation in which a municipality changes its name, or is at the risk of doing so, as a result of municipal consolidation, and the perspective is that of the residents.
Turun yliopiston Tutkimustietojärjestelmän portaali