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Well-being tourism experiences – Products and services to current and future tourists (2015)
Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
Wellness Consumers : Who Are They? (2012)