markkinointi
Henkilöt
Julkaisut
- Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract) (2021)
- Towards Entrepreneurial Internationalisation through Negative and Positive Experiences: Are near-failure cases a blessing? (2011)
- Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
- Tracing for one voice – the 5Cs of communication in place branding (2014)
- Tracking the emotional in consumption (2016)





