O2 Muu julkaisu
Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract)
Tekijät: Salminen Joni, Nielsen Lene, Jung Soon-Gyo, Jansen Bernard
Konferenssin vakiintunut nimi: ACM SIGCHI Conference on Human Factors in Computing Systems
Kustantaja: Association for Computing Machinery
Julkaisuvuosi: 2021
Journal: Extended abstracts on human factors in computing systems
Kokoomateoksen nimi: CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems
Tietokannassa oleva lehden nimi: EXTENDED ABSTRACTS OF THE 2021 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI'21)
Sivujen määrä: 7
ISBN: 978-1-4503-8096-6
DOI: https://doi.org/10.1145/3411763.3451763
Verkko-osoite: https://dl.acm.org/doi/10.1145/3411763.3451763
User studies have found persona application challenging. We argue that a potential reason for the challenges is the organization's readiness to apply personas. This research reports the on-going effort of developing the Persona Readiness Scale, a survey instrument for organizations' readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Organizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.
