markkinointi
Henkilöt
Julkaisut
- The Influence of Financial Resource Scarcity on Consumer Lifestyles (2025)
- The Influence of Financial Resource Scarcity on Consumer Lifestyles
(Presentation at the INVEST Conference 2025) (2025) - The influence of service elements on R&D control: a longitudinal case study (2011)
- The Innovation Adoption/Diffusion and the Industrial Network Approaches. A Conceptual and Empirical Comparison (2010)
- The interface of value creation and the service process – A categorization of the relevant perspectives and an integrative framework. (2015)





