A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
The Influence of Financial Resource Scarcity on Consumer Lifestyles
Tekijät: Nyman, Jannica; Piha, Samuel
Konferenssin vakiintunut nimi: European Marketing Academy Annual Conference
Julkaisuvuosi: 2025
Lehti: Proceedings of the European Marketing Academy
Kokoomateoksen nimi: Proceedings of the European Marketing Academy : EMAC 2025 Spring Conference
ISSN: 1027-3395
eISSN: 2709-1589
Julkaisun avoimuus kirjaamishetkellä: Avoimesti saatavilla
Julkaisukanavan avoimuus : Kokonaan avoin julkaisukanava
Verkko-osoite: https://proceedings.emac-online.org/index.cfm?abstractid=A2025-126133&The%20Influence%20of%20Financial%20Resource%20Scarcity%20on%20Co
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/508716402
Rinnakkaistallennetun julkaisun versio: Kustantajan versio
Due to recent geopolitical disruptions, many countries that once enjoyed steady improvements in well-being are now facing economic stagnation and even the threat of permanent societal decline. This study examines these macroeconomic trends from the perspective of middle class consumers, focusing on how crisis-induced financial resource scarcity influences their lifestyles. Building on recent literature on resource scarcity, we propose an initial framework for analyzing coping strategies that consumers adopt to alter their lifestyles and behaviors in response to resource scarcity. We detail our planned methodology, which includes interviews with clinically practicing mental health professionals, and explain how the Gioia-based analysis of these interviews will complement our framework. This research contributes to the literature on crises and consumption by exploring how financial resource scarcity may shape consumer lifestyles over time.
Ladattava julkaisu This is an electronic reprint of the original article. |