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The Influence of Financial Resource Scarcity on Consumer Lifestyles




TekijätNyman, Jannica; Piha, Samuel

Konferenssin vakiintunut nimiEuropean Marketing Academy Annual Conference

Julkaisuvuosi2025

Lehti: Proceedings of the European Marketing Academy

Kokoomateoksen nimiProceedings of the European Marketing Academy : EMAC 2025 Spring Conference

ISSN1027-3395

eISSN2709-1589

Julkaisun avoimuus kirjaamishetkelläAvoimesti saatavilla

Julkaisukanavan avoimuus Kokonaan avoin julkaisukanava

Verkko-osoitehttps://proceedings.emac-online.org/index.cfm?abstractid=A2025-126133&The%20Influence%20of%20Financial%20Resource%20Scarcity%20on%20Co

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/508716402

Rinnakkaistallennetun julkaisun versioKustantajan versio


Tiivistelmä

Due to recent geopolitical disruptions, many countries that once enjoyed steady improvements in well-being are now facing economic stagnation and even the threat of permanent societal decline. This study examines these macroeconomic trends from the perspective of middle class consumers, focusing on how crisis-induced financial resource scarcity influences their lifestyles. Building on recent literature on resource scarcity, we propose an initial framework for analyzing coping strategies that consumers adopt to alter their lifestyles and behaviors in response to resource scarcity. We detail our planned methodology, which includes interviews with clinically practicing mental health professionals, and explain how the Gioia-based analysis of these interviews will complement our framework. This research contributes to the literature on crises and consumption by exploring how financial resource scarcity may shape consumer lifestyles over time.


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