markkinointi
Henkilöt
Julkaisut
- A Typology of B2B Value Platforms
(Presentation at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin 27.-29.6. 2019) (2019) - Automatically Conceptualizing Social Media Analytics Data via Personas (2018)
- Automatically Mapping Ad Targeting Criteria between Online Ad Platforms (2021)
- Automatic Persona Generation (APG): A Rationale and Demonstration (2018)
- Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda (2019)





