markkinointi
Henkilöt
Julkaisut
- Assessing the Performance Impact of Value Based Selling : Come Strong or Don’t Come at All (2012)
- A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare (2024)
- A Survey of 15 Years of Data-Driven Persona Development (2021)
- A template for data-driven personas: Analyzing 31 quantitatively oriented persona profiles (2020)
- A transition from goods-dominant to service-dominant exchange logic: A relational perspective (2015)





