markkinointi
Yhteystiedot
Henkilöt
1/3
Julkaisut
10/66
- Clearing the paradigmatic fog – contrasting the IMP and the mainstream in b2b research (2019)
- Clearing the paradigmatic fog — how to move forward in business marketing research (2022)
- Co-branding (2024)
- Co-creating a nation brand "bottom up" (2011)
- Co-creating a nation brand (2011)
- Co-creating customer-focused solutions within business networks: A service perspective (2012)
- Co-creating strategy between independent consultants in a micro-firm context (2018)
- Co-creation of experience-centric service design (2015)
- Co-creation of knowledge-intensive service offerings within buyer-seller relationships (2010)
- Co-Innovation: Characterization after 25 Years of Research (2013)
Turun yliopiston Tutkimustietojärjestelmän portaali