When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces




Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Xuan, Trang Thi Thu; Azem, Jinan Y.; Santos, Joao M.

Jardim Nunes, Nuno; Nisi, Valentina; Oakley, Ian; Yang, Qian; Zheng, Clement

ACM Designing Interactive Systems Conference

2025

DIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference

2350

2372

979-8-4007-1485-6

DOIhttps://doi.org/10.1145/3715336.3735676

https://dl.acm.org/doi/10.1145/3715336.3735676

https://research.utu.fi/converis/portal/detail/Publication/505460005



The development of persona systems provides a possibility for end users to interact with different persona modalities. In a 54-participant randomized controlled experiment, we compare two persona interaction modalities, document and dialogue personas, both generated using AI approaches from survey data. Overall, dialogue personas appear to be perceived more favorably than document personas. However, document personas exhibit a wider range of perceptions, suggesting that experiences with document personas are more polarizing among users. The document personas had higher transparency and were perceived as more complete, but the task completion was perceived as more difficult, although the task success rate was higher. The dialogue personas were perceived as more usable, with a higher System Usability Scale score, and more enjoyable. Our findings provide critical insights into the increasingly important area of persona interaction modalities and the broad paradigm of human-persona interaction.


Funding Sources: Liikesivistysrahasto


Last updated on 20/11/2025 02:10:52 PM