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When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces




TekijätKaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Xuan, Trang Thi Thu; Azem, Jinan Y.; Santos, Joao M.

ToimittajaJardim Nunes, Nuno; Nisi, Valentina; Oakley, Ian; Yang, Qian; Zheng, Clement

Konferenssin vakiintunut nimiACM Designing Interactive Systems Conference

Julkaisuvuosi2025

Kokoomateoksen nimiDIS '25: Proceedings of the 2025 ACM Designing Interactive Systems Conference

Aloitussivu2350

Lopetussivu2372

eISBN979-8-4007-1485-6

DOIhttps://doi.org/10.1145/3715336.3735676

Julkaisun avoimuus kirjaamishetkelläAvoimesti saatavilla

Julkaisukanavan avoimuus Osittain avoin julkaisukanava

Verkko-osoitehttps://dl.acm.org/doi/10.1145/3715336.3735676

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/505460005


Tiivistelmä

The development of persona systems provides a possibility for end users to interact with different persona modalities. In a 54-participant randomized controlled experiment, we compare two persona interaction modalities, document and dialogue personas, both generated using AI approaches from survey data. Overall, dialogue personas appear to be perceived more favorably than document personas. However, document personas exhibit a wider range of perceptions, suggesting that experiences with document personas are more polarizing among users. The document personas had higher transparency and were perceived as more complete, but the task completion was perceived as more difficult, although the task success rate was higher. The dialogue personas were perceived as more usable, with a higher System Usability Scale score, and more enjoyable. Our findings provide critical insights into the increasingly important area of persona interaction modalities and the broad paradigm of human-persona interaction.


Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.




Julkaisussa olevat rahoitustiedot
Funding Sources: Liikesivistysrahasto


Last updated on 2025-20-11 at 14:10