Competitive intelligence: a case study on Qoros automotive manufacturing

: Ahmadinia, Hamed; Karim, Muhaimin

Publisher: HALMSTAD UNIV, SWEDEN

: HALMSTAD

: 2016

Journal of Intelligence Studies in Business

JOURNAL OF INTELLIGENCE STUDIES IN BUSINESS

: J INTELL STUD BUS

: 6

: 2

: 52

: 65

: 14

: 2001-015X

DOI: https://doi.org/10.37380/jisib.v6i2.173

: https://journal.lu.lv/JISIB/article/view/2216

In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.