A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Competitive intelligence: a case study on Qoros automotive manufacturing
Tekijät: Ahmadinia, Hamed; Karim, Muhaimin
Kustantaja: HALMSTAD UNIV, SWEDEN
Kustannuspaikka: HALMSTAD
Julkaisuvuosi: 2016
Lehti:Journal of Intelligence Studies in Business
Tietokannassa oleva lehden nimiJOURNAL OF INTELLIGENCE STUDIES IN BUSINESS
Lehden akronyymi: J INTELL STUD BUS
Vuosikerta: 6
Numero: 2
Aloitussivu: 52
Lopetussivu: 65
Sivujen määrä: 14
ISSN: 2001-015X
DOI: https://doi.org/10.37380/jisib.v6i2.173
Verkko-osoite: https://journal.lu.lv/JISIB/article/view/2216
Tiivistelmä
In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
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