A1 Refereed original research article in a scientific journal
Competitive intelligence: a case study on Qoros automotive manufacturing
Authors: Ahmadinia, Hamed; Karim, Muhaimin
Publisher: HALMSTAD UNIV, SWEDEN
Publishing place: HALMSTAD
Publication year: 2016
Journal:Journal of Intelligence Studies in Business
Journal name in sourceJOURNAL OF INTELLIGENCE STUDIES IN BUSINESS
Journal acronym: J INTELL STUD BUS
Volume: 6
Issue: 2
First page : 52
Last page: 65
Number of pages: 14
ISSN: 2001-015X
DOI: https://doi.org/10.37380/jisib.v6i2.173
Web address : https://journal.lu.lv/JISIB/article/view/2216
Abstract
In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
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