Player Personas and Game Choice

: Jukka Vahlo, Aki Koponen

: Newton Lee

Publisher: Springer

: 2018

: Encyclopedia of Computer Graphics and Games

: 978-3-319-08234-9

DOI: https://doi.org/10.1007/978-3-319-08234-9_149-1

: https://doi.org/10.1007/978-3-319-08234-9_149-1

Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.