D2 Artikkeli ammatillisessa kokoomateoksessa
Player Personas and Game Choice
Tekijät: Jukka Vahlo, Aki Koponen
Toimittaja: Newton Lee
Kustantaja: Springer
Julkaisuvuosi: 2018
Kokoomateoksen nimi: Encyclopedia of Computer Graphics and Games
eISBN: 978-3-319-08234-9
DOI: https://doi.org/10.1007/978-3-319-08234-9_149-1
Verkko-osoite: https://doi.org/10.1007/978-3-319-08234-9_149-1
Tiivistelmä
Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.