D2 Article in a professional compilation book

Player Personas and Game Choice



Authors: Jukka Vahlo, Aki Koponen

Editors: Newton Lee

Publisher: Springer

Publication year: 2018

Book title : Encyclopedia of Computer Graphics and Games

eISBN: 978-3-319-08234-9

DOI: https://doi.org/10.1007/978-3-319-08234-9_149-1

Web address : https://doi.org/10.1007/978-3-319-08234-9_149-1


Abstract

Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.



Last updated on 2024-26-11 at 17:06