Designing for Digital—Lessons from Spotify




Baiyere Abayomi, Ross Jeanne W., Sebastian Ina

PublisherMIT Sloan School of Management, CISR

Cambridge MA, USA

2017

 MIT CISR Blog

2017

12

https://cisr.mit.edu/blog/documents/2017/12/21/2017_1201_digitaldesignatspotify_baiyererosssebastian.pdf/



To remain competitive, established companies are increasingly recognizing the need to develop digital offerings. Digital offerings, however, are dependent on software. Unlike traditional products and services, software-based offerings constantly evolve in response to both customer demands and new opportunities to address customer needs. To support digital offerings, companies must adopt new organizing principles—specifically, empowered teams that own digital components. This briefing examines what established companies can learn from Spotify as they attempt to reorganize around empowered teams.



Last updated on 26/11/2024 09:19:08 PM