D1 Article in a professional journal

Designing for Digital—Lessons from Spotify




AuthorsBaiyere Abayomi, Ross Jeanne W., Sebastian Ina

PublisherMIT Sloan School of Management, CISR

Publishing placeCambridge MA, USA

Publication year2017

JournalMIT CISR Blog

Volume2017

Issue12

Web address https://cisr.mit.edu/blog/documents/2017/12/21/2017_1201_digitaldesignatspotify_baiyererosssebastian.pdf/


Abstract

To remain competitive, established companies are increasingly recognizing the need to develop digital offerings. Digital offerings, however, are dependent on software. Unlike traditional products and services, software-based offerings constantly evolve in response to both customer demands and new opportunities to address customer needs. To support digital offerings, companies must adopt new organizing principles—specifically, empowered teams that own digital components. This briefing examines what established companies can learn from Spotify as they attempt to reorganize around empowered teams.



Last updated on 2024-26-11 at 21:19