D1 Artikkeli ammattilehdessä
Designing for Digital—Lessons from Spotify
Tekijät: Baiyere Abayomi, Ross Jeanne W., Sebastian Ina
Kustantaja: MIT Sloan School of Management, CISR
Kustannuspaikka: Cambridge MA, USA
Julkaisuvuosi: 2017
Journal: MIT CISR Blog
Vuosikerta: 2017
Numero: 12
Verkko-osoite: https://cisr.mit.edu/blog/documents/2017/12/21/2017_1201_digitaldesignatspotify_baiyererosssebastian.pdf/
To remain competitive, established companies are increasingly recognizing the need to develop digital offerings. Digital offerings, however, are dependent on software. Unlike traditional products and services, software-based offerings constantly evolve in response to both customer demands and new opportunities to address customer needs. To support digital offerings, companies must adopt new organizing principles—specifically, empowered teams that own digital components. This briefing examines what established companies can learn from Spotify as they attempt to reorganize around empowered teams.