A1 Refereed original research article in a scientific journal

Networked business model development for emerging technology-based services




AuthorsTeea Palo, Jaana Tähtinen

PublisherElsevier

Publication year2013

JournalIndustrial Marketing Management

Journal name in sourceIndustrial Marketing Management

Volume42

Issue5

First page 773

Last page782

Number of pages10

ISSN0019-8501

DOIhttps://doi.org/10.1016/j.indmarman.2013.05.015(external)

Web address http://api.elsevier.com/content/abstract/scopus_id:84884128468(external)


Abstract
This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly scarce. With observation and interview data from a network pilot of technology-based services the study presents the concept of a networked business model as a dynamic device in planning an emerging business in a net of actors. The findings identify phases of business net evolution when business opportunities are identified, created, and potentially exploited and recognize the role of entrepreneurial actors in the development. © 2013 Elsevier Inc.



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