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Networked business model development for emerging technology-based services




TekijätTeea Palo, Jaana Tähtinen

KustantajaElsevier

Julkaisuvuosi2013

JournalIndustrial Marketing Management

Tietokannassa oleva lehden nimiIndustrial Marketing Management

Vuosikerta42

Numero5

Aloitussivu773

Lopetussivu782

Sivujen määrä10

ISSN0019-8501

DOIhttps://doi.org/10.1016/j.indmarman.2013.05.015

Verkko-osoitehttp://api.elsevier.com/content/abstract/scopus_id:84884128468


Tiivistelmä
This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly scarce. With observation and interview data from a network pilot of technology-based services the study presents the concept of a networked business model as a dynamic device in planning an emerging business in a net of actors. The findings identify phases of business net evolution when business opportunities are identified, created, and potentially exploited and recognize the role of entrepreneurial actors in the development. © 2013 Elsevier Inc.



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