Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System



: Jung Soon-Gyo, Salminen Joni, Jansen Bernard J.

: ACM SIGCHI Conference on Human Factors in Computing Systems

Publisher: Association for Computing Machinery

: 2021

: Extended abstracts on human factors in computing systems

: CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems

: EXTENDED ABSTRACTS OF THE 2021 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI'21)

: 8

: 978-1-4503-8095-9

DOI: https://doi.org/10.1145/3411763.3451773

: https://dl.acm.org/doi/10.1145/3411763.3451773


Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for conducting persona user studies, especially during times when in-person user studies are challenging to carry out.



Last updated on 2024-26-11 at 21:37