Other publication
Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System
Authors: Jung Soon-Gyo, Salminen Joni, Jansen Bernard J.
Conference name: ACM SIGCHI Conference on Human Factors in Computing Systems
Publisher: Association for Computing Machinery
Publication year: 2021
Journal: Extended abstracts on human factors in computing systems
Book title : CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems
Journal name in source: EXTENDED ABSTRACTS OF THE 2021 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI'21)
Number of pages: 8
ISBN: 978-1-4503-8095-9
DOI: https://doi.org/10.1145/3411763.3451773
Web address : https://dl.acm.org/doi/10.1145/3411763.3451773
Abstract
Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for conducting persona user studies, especially during times when in-person user studies are challenging to carry out.
Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, we introduce and evaluate an implementation of persona analytics based on mouse tracking, which offers researchers new possibilities for conducting persona user studies, especially during times when in-person user studies are challenging to carry out.
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