Samppa Suoniemi

Marketing (Department of Marketing and International Business)

sawisu@utu.fi

CRM system implementation and firm performance: the role of consultant facilitation and user involvement (2022)
- Journal of Business and Industrial Marketing
Suoniemi Samppa, Zablah Alex, Terho Harri, Olkkonen Rami, Straub Detmar, Makkonen Hannu
The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- Journal of Business Research
Suoniemi Samppa, Terho Harri, Zablah Alex, Olkkonen Rami, Straub Detmar W.
Big data and firm performance: The roles of market-directed capabilities and business strategy (2020)
- Information and Management
Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel, Alex Ricardo Zablah, DetmarStraube
Big Data – Driven Marketing
(konferenssiabstrakti) (2018) Back to the Future: Using Marketing Basics to Provide Customer Value Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
Big Data Resources, Marketing Capabilities, and Firm Performance. (2017) Winter Marketing Academic Conference 2017: Better Marketing for a Better World Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
Big Data Analytics Use in Customer Relationship Management: Antecedents and Performance Implications
(Esitys The 24th international colloquium on Relationship Marketing -konferenssissa, 6.-9. 2016 Toulouse, France) (2016) NA Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel
Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example. (2013) Proceedings of the 42nd annual European Marketing Academy conference Suoniemi Samppa, Terho Harri, Olkkonen Rami
The Impact of CRM System Development on CRM Acceptance. (2013) Suoniemi Samppa
The Measurement of Endogenous Higher-Order Formative Composite Variables in PLS-SEM : An Empirical Application from CRM System Development. (2012) Suoniemi, Samppa;Terho, Harri;Olkkonen, Rami