Kati Suomi
kati.suomi@utu.fi +358 50 520 0790 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-2502-2885 |
Dr. Kati Suomi is an Assistant Professor (tenure track) of Business and Entrepreneurship at the Turku School of Economics at the University of Turku (Pori Unit). She holds a title of docent (adjunct professorship) at the Faculty of Management and Business at the Tampere University. She is a visiting scholar at the University of València for year 2023 (ECSB’s Virtual Visiting Scholars programme).
Before joining academia in 2008, Kati worked for several years in the financial sector, as well as in retailing.
Kati's current research interest include topics such as entrepreneurship education, entrepreneurial university, entrepreneurial marketing and branding of SMEs.
Kati has published a number of articles in peer reviewed journals, including Journal of Business Research,Tourism Management, and International Journal of Public Sector Management, among others.
Kati is an experienced educator with over 14 years' teaching experience from University of Turku. She is responsible for minor studies in entrepreneurship at the Pori unit of Turku School of Economics. She teaches entrepreneurship courses and supervises doctoral theses.
- A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
(Refereed article in compilation book (A3)) - BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022) Hakala Ulla, Lassila Heidi, Suomi Kati
(Other (O2)) - Internal marketing and branding: Nonprofit marketing starts from the inside (2021) Charity Marketing. Contemporary Issues, Research and Practice Chapleo Chris, Suomi Kati
(Refereed article in compilation book (A3)) - Dilemmas in Re-branding a University - “Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. (2020)
- Corporate Reputation Review
(Refereed journal article or data article (A1)) - Exploring doctorate holders’ perceptions of the non-academic labour market and reputational problems they relate to their employment (2020)
- Tertiary Education and Management
(Refereed journal article or data article (A1)) - Ironic festival brand co-creation (2020)
- Journal of Business Research
(Refereed journal article or data article (A1)) - Theoretical, practical and hybrid ex-academics: Career transfer stories (2020)
- European Educational Research Journal
(Refereed journal article or data article (A1)) - Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand (2019)
- Tertiary Education and Management
(Refereed journal article or data article (A1)) - Career Stories of PhD Holders – Ex-academics in the Loop
(Extended abstract presented at XXIII Annual Conference of the International Research Society for Public Management, IRSPM) (2019) Päivikki Kuoppakangas, Kati Suomi, Jussi Kivistö, Elias Pekkola
(Other (O2)) - Dilemmas in re-branding a university
(Abstract presented at AM’s Marketing of Higher Education SIG Colloquium) (2019) Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo
(Other (O2)) - Dilemmas of reputation management in public sector – case: Finnish higher education (Extended abstract presented at XXIII Annual Conference of the International Research Society for Public Management, IRSPM) (2019) Päivikki Kuoppakangas, Kati Suomi, Elias Pekkola
(Other (O2)) - Employee engagement and internal branding: Two sides of the same coin? (2019)
- Corporate Reputation Review
(Refereed journal article or data article (A1)) - Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics (2019)
- International Review on Public and Nonprofit Marketing
(Refereed journal article or data article (A1)) - Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland (2019)
- International Review on Public and Nonprofit Marketing
(Refereed journal article or data article (A1)) - Unraveling mechanisms of value co-creation in festivals (2019)
- Event Management
(Refereed journal article or data article (A1)) - Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 ) (2019) Mervi Luonila, Kati Suomi, Marjo Mäenpää
(Other (O2)) - Antecedents and consequences of destination brand love - A case study from Finnish Lapland (2018)
- Tourism Management
(Refereed journal article or data article (A1)) - Asiantuntijoiden johtaminen - Tietoa ja taktiikkaa (2018) Mervi Vähätalo, Maarit Laiho, Salla Siivonen, Susanna Jänismäki, Kati Suomi, Reeta Hautaniemi, Marja-Riitta Sillanpää, Jenni Huhtasalo, Jaana Määttälä
(Published development or research report or study (D4)) - European Consumer Complaint Behaviour In The Financial Sector (2018)
- Journal of Research for Consumers
(Refereed journal article or data article (A1)) - Institutional logics and efficiency pressures in public organizations: what about the healthcare sector? (2018) EurOMA 2018 Book of Abstracts Mervi Vähätalo, Tomi J. Kallio, Maarit Laiho, Kati Suomi, Terhi Tevameri
(Other (O2))
