B2 Non-refereed book chapter or chapter in a compilation book

Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies

Authors: Rami Olkkonen, Hannu Makkonen

Editors: Juho-Petteri Huhtala, Joel Hietanen

Publisher: Nordic Institute of Business & Society

Publication year: 2020

Book title : Henrikki Tikkanen - 50

ISBN: 978-952-94-3901-0

eISBN: 978-952-94-3902-7

Web address : https://www.nibs.fi/s/NIBS_Henrikki_Digital_book.pdf(external)

Self-archived copy’s web address: https://research.utu.fi/converis/portal/Publication/51431160(external)