Tuomas Pohjola
TSE Pori tuomas.pohjola@utu.fi +358 29 450 4989 +358 50 411 1697 Pohjoisranta 11 A Pori Vastaanotto erikseen sovittaessa ORCID identifier: https://orcid.org/0000-0003-3439-7993 |
Areas of expertise
Marketing, e-services, networks and tourism
Marketing, e-services, networks and tourism
Research
Marketing, services and networks
Marketing, services and networks
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Publications 
3 of 5
- Maaseutualueet ja datatalous tuulenhalkojina – miten digitaaliset kaksoset voivat tukea vihreää siirtymää? (2023) Maaseudun yritykset tietotaloudessa – mahdollisuuksia ja kehittämiskohteita Haukioja Teemu, Pohjola Tuomas, Grönman Jere
(B2 Non-refereed book chapter or chapter in a compilation book) - Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022) 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja
(Other publication) - Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities
(An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022) Lemmetyinen Arja, Nieminen Lenita, Pohjola Tuomas, Aalto Johanna
(Other publication) - Policy Recommendations: Value creation modelling and earning logics in the creative economies (2022) Hytti Ulla, Heinonen Jarna, Hytönen Kaisa, Kravčenko Dmitrijs, Lemmetyinen Arja, Mumford Jonathan V., Nieminen Lenita, Pohjola Tuomas, Popova Diāna, Pukkinen Tommi, Sauka Arnis, Sihvonen Lilli, Stenholm Pekka
(D4 Published development or research report or study ) - Toward Smart and Strategic Place-Brand Engagement
(Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022) 6th Annual Conference International Place Branding Association: book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja, Liu Danping
(Other publication) - Towards Smart and Strategic Place-Brand Engagement
(Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022) 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja
(Other publication) - Value creation modelling for creative economies: networks, innovation and digitalization (2022) Pukkinen Tommi, Heinonen Jarna, Hytti Ulla, Hytönen Kaisa, Kravčenko Dmitrijs, Lemmetyinen Arja, Nieminen Lenita, Pohjola Tuomas, Popova Diāna, Sauka Arnis, Sihvonen Lilli, Stenholm Pekka, Van Mumford Jonathan
(D4 Published development or research report or study ) - Digitalization of coastal nature experiences within a collaborative innovation network: Regional
ecosystem branding approach of DigiNature Satakunta project in the west coast of Finland (2021) Shaping mobile futures: Challenges and possibilities in precarious times. Book of abstracts Pohjola Tuomas, Dimitrovski Darko, Lepistö Tanja, Lemmetyinen Arja
(Other publication) - Matkailuelämysten digisovellukseen kulttuurista sisältöä
(Turun Matkailuakatemian verkkouutinen) (2021) Pohjola, Tuomas; Raike, Eeva; Lemmetyinen, Arja
(D1 Professional blog post) - Multi-Stakeholder Engagement in Agile Service Platform Co-Creation (2021)
- International Convention on Information and Communication Technology, Electronics and Microelectronics
(A4 Refereed article in a conference publication )
UTU Research Portal