Tuomas Pohjola
TSE Pori tuomas.pohjola@utu.fi +358 29 450 4989 +358 50 411 1697 Pohjoisranta 11 A Pori Vastaanotto erikseen sovittaessa ORCID identifier: https://orcid.org/0000-0003-3439-7993 |
Areas of expertise
Marketing, e-services, networks and tourism
Marketing, e-services, networks and tourism
Research
Marketing, services and networks
Marketing, services and networks
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Publications 
1 of 3
- A University’s Role in Engaging Stakeholders for Place-based Value co-creation
(Presentation at the Industrial Marketing and Purchasing Conference 2024) (2024) Lemmetyinen, Arja; Aalto, Johanna; Pohjola, Tuomas
(Other publication) - Enlivening a place brand inclusively: evidence from ten European cities (2024)
- Place Branding and Public Diplomacy
(A1 Refereed original research article in a scientific journal) - From global Doughnut sustainability to local tourism destination management (2024)
- Menadzment u hotelijerstvu i turizmu
(A2 Refereed review article in a scientific journal ) - Johdanto - kestävän siirtymän alueellisia haasteita ja mahdollisuuksia (2024) Korkeakoulukumppanuudet alueellisen TKI-toiminnan tukena: Satakunnan kestävän siirtymän menestystekijät Haukioja, Teemu; Pohjola, Tuomas
(D2 Article in a professional compilation book) - Korkeakoulukumppanuudet alueellisen TKI-toiminnan tukena: Satakunnan kestävän siirtymän menestystekijät (2024) Haukioja, Teemu; Pohjola, Tuomas
(D6 Editorial work for a professional compilation book) - Liiketoimintamallin uudistaminen tekoälytyökalujen avulla
(LuovAIn! -hankkeen blogi) (2024) Pohjola, Tuomas
(Other publication) - Satakuntabrändin merkitys kestävässä siirtymässä (2024) Korkeakoulukumppanuudet alueellisen TKI-toiminnan tukena: Satakunnan kestävän siirtymän menestystekijät Pohjola, Tuomas; Iivonen, tommi
(D2 Article in a professional compilation book) - Tekoälyä liiketoiminta- ja innovaatioprosessien kehittämiseen
(LuovAIn! -hankkeen blogi) (2024) Pohjola, Tuomas
(Other publication) - Towards Improving Public Outdoor Sports Facilities by Gamification for Well-Being (2024)
- International Convention on Information and Communication Technology, Electronics and Microelectronics
(A4 Refereed article in a conference publication ) - Älykäs ja kehittyvä maaseudun tietotalous (2023) Maaseudun yritykset tietotaloudessa – mahdollisuuksia ja kehittämiskohteita Haukioja Teemu, Maijanen Emmi, Mytty Pekka, Mäkinen Oona, Pohjola Tuomas, Purhonen Kirsi, Saukkonen Pasi
(D2 Article in a professional compilation book) - A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place (2023)
- Industry and Higher Education
(A1 Refereed original research article in a scientific journal) - Challenges of Combining Open and Commercial Data Sources in Visitor Mobility Estimations (2023)
- International Convention on Information and Communication Technology, Electronics and Microelectronics
(A4 Refereed article in a conference publication ) - Cruise tourists’ motivation and its relationship with sustainable behaviour, satisfaction and loyalty
(Conference abstract: 31st Nordic Symposium on Tourism and Hospitality Research 2023) (2023) 31st Nordic Symposium on Tourism and Hospitality Research - Book of Abstracts Lemmetyinen Arja, Dimitrovski Darko, Pohjola Tuomas
(Other publication) - Datatalous maaseudun vihreässä siirtymässä (2023)
- Säikeitä
(E1 Popularised article) - Exploring smart and creative city brand associations: Evidence from ten European cities at the time of the Covid-19 crisis
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023)
(2023) 7th Annual Conference of the International Place Branding Association (IPBA): Place Branding in Times of Crisis and Uncertainty: Book of Abstracts Lemmetyinen Arja, Nieminen Lenita, Aalto Johanna, Pohjola Tuomas
(Other publication) - Increasing access to forest data for enhancing forest benefits to all (2023)
- Silva Fennica
(A1 Refereed original research article in a scientific journal) - Kohti monialaista ekosysteemiä: robotiikka-, it-ala ja automaatio (2023) Aro, Kaisa; Breite, Rainer; Hietala, Kari; Pohjola, Tuomas; Rantanen, Petri; Rusanen, Helena; Salmela, Kai; Soini, Jari; Vainio, Elina
(D4 Published development or research report or study ) - Maaseutualueet ja datatalous tuulenhalkojina – miten digitaaliset kaksoset voivat tukea vihreää siirtymää? (2023) Maaseudun yritykset tietotaloudessa – mahdollisuuksia ja kehittämiskohteita Haukioja Teemu, Pohjola Tuomas, Grönman Jere
(B2 Non-refereed book chapter or chapter in a compilation book) - Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022) 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja
(Other publication) - Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities
(An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022) Lemmetyinen Arja, Nieminen Lenita, Pohjola Tuomas, Aalto Johanna
(Other publication)
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