A4 Refereed article in a conference publication

Multi-Stakeholder Engagement in Agile Service Platform Co-Creation




AuthorsPohjola T., Grönman J., Viljanen J.

EditorsMarko Koricic et al.

Conference nameInternational Convention on Information, Communication and Electronic Technology

Publication year2021

JournalInternational Convention on Information and Communication Technology, Electronics and Microelectronics

Book title 2021 44th International Convention on Information, Communication and Electronic Technology (MIPRO)

Series titleInternational Convention on Information, Communication and Electronic Technology

First page 1398

Last page1403

ISBN978-1-6654-4761-4

eISBN978-953-233-101-1

ISSN2623-8764

DOIhttps://doi.org/10.23919/MIPRO52101.2021.9596665


Abstract

In the recent decade, the concept of Smart Tourism Destination (STD) has emerged to represent both a strategic aim to develop sustainable competitive advantages for tourism destinations or wider regions, and a managerial approach and dimensions to enhance data-driven development to measure and apply smart technologies for competitive and inclusive change in a tourism ecosystem. In tourism destination development globally, the aim for sustainable digital transformation in low-productivity business sectors is one of the key drivers for smart tourism and smart destination development. More recently, the global Covid-19 pandemic has given a boost to touchless, digital and green tourism development initiatives in the EU and worldwide. To advance sustainable digital transformation with agile methods in STD development, a systemic service platform approach and agile prototyping with smart emerging technologies, (eg. with AI, IoT, Augmented & Virtual Reality, 5G and Robotics), and multi-stakeholder co-creation is needed to engage key tourism industry ecosystem representatives. This conceptual paper advocates that open-source solutions combined with comprehensive multi-stakeholder co-creation aid in prototyping a systemic digital platform solution for smart tourism destinations. The paper concludes with an illustration of a conceptual model of service platform development for smart destinations, utilizing network co-creation with quadruple-helix stakeholders for sustainable regional impacts.



Last updated on 2024-26-11 at 20:19