Tuomas Pohjola
TSE Pori tuomas.pohjola@utu.fi +358 29 450 4989 +358 50 411 1697 Pohjoisranta 11 A Pori Vastaanotto erikseen sovittaessa ORCID identifier: https://orcid.org/0000-0003-3439-7993 |
Areas of expertise
Marketing, e-services, networks and tourism
Marketing, e-services, networks and tourism
Research
Marketing, services and networks
Marketing, services and networks
Teaching
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Marketing (wide range of topics), including dissertation supervision. Integrated teaching in open university & in other business diciplines' courses.
Publications 
2 of 3
- Boosting Smart Place-Brand Engagement – University as a Strategic Facilitator (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022) 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja
(Other publication) - Inclusivity and sustainability as place brand attributes in the creative economies - evidence from ten European case cities
(An abstract presented at the Annual Conference of International Place Branding Association (IPBA) 2022) (2022) Lemmetyinen Arja, Nieminen Lenita, Pohjola Tuomas, Aalto Johanna
(Other publication) - Policy Recommendations: Value creation modelling and earning logics in the creative economies (2022) Hytti Ulla, Heinonen Jarna, Hytönen Kaisa, Kravčenko Dmitrijs, Lemmetyinen Arja, Mumford Jonathan V., Nieminen Lenita, Pohjola Tuomas, Popova Diāna, Pukkinen Tommi, Sauka Arnis, Sihvonen Lilli, Stenholm Pekka
(D4 Published development or research report or study ) - Toward Smart and Strategic Place-Brand Engagement
(Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022) 6th Annual Conference International Place Branding Association: book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja, Liu Danping
(Other publication) - Towards Smart and Strategic Place-Brand Engagement
(Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022) 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja
(Other publication) - Value creation modelling for creative economies: networks, innovation and digitalization (2022) Pukkinen Tommi, Heinonen Jarna, Hytti Ulla, Hytönen Kaisa, Kravčenko Dmitrijs, Lemmetyinen Arja, Nieminen Lenita, Pohjola Tuomas, Popova Diāna, Sauka Arnis, Sihvonen Lilli, Stenholm Pekka, Van Mumford Jonathan
(D4 Published development or research report or study ) - Digitalization of coastal nature experiences within a collaborative innovation network: Regional
ecosystem branding approach of DigiNature Satakunta project in the west coast of Finland (2021) Shaping mobile futures: Challenges and possibilities in precarious times. Book of abstracts Pohjola Tuomas, Dimitrovski Darko, Lepistö Tanja, Lemmetyinen Arja
(Other publication) - Matkailuelämysten digisovellukseen kulttuurista sisältöä
(Turun Matkailuakatemian verkkouutinen) (2021) Pohjola, Tuomas; Raike, Eeva; Lemmetyinen, Arja
(D1 Professional blog post) - Multi-Stakeholder Engagement in Agile Service Platform Co-Creation (2021)
- International Convention on Information and Communication Technology, Electronics and Microelectronics
(A4 Refereed article in a conference publication ) - Smarter experiences for costal forest destinations with big data? (2021) Shaping mobile futures: Challenges and possibilities in precarious times. Book of abstracts Pohjola Tuomas, Lähteenmäki-Uutela Anu
(Other publication) - Stakeholder engagement for place branding ecosystem building: the role of platforms
(Presentation at the 5th Annual Conference of the International Place Branding Association (IPBA 2021)) (2021) Pohjola Tuomas, Sihvonen Lilli, Lemmetyinen Arja, Nieminen Lenita
(Other publication) - Understanding coastal and marine tourism sustainability - A multi-stakeholder analysis (2021)
- Journal of Destination Marketing and Management
(A1 Refereed original research article in a scientific journal) - Matkailuelämysten digisovellukseen kulttuurista sisältöä (2020) Tuomas Pohjola, Eeva Raike, Arja Lemmetyinen
(Other publication) - Value Co-creation in Dynamic Networks and E-Tourism (2020) Handbook of e-tourism Tuomas Pohjola, Arja Lemmetyinen, Darko Dragi Dimitrovski,
(A3 Refereed book chapter or chapter in a compilation book) - Plan4Blue Scenarios for Blue Growth: Qualitative analysis based on expert opinions (2018) Riitta Pöntynen, Anne Erkkilä-Välimäki, Tua Nylén, Riku Varjopuro, Hanna Nieminen, Anu Lähteenmäki-Uutela, Tuomas Pohjola, Hanna Uusitalo, Janne Törrönen, Merle Kuris, Harri Tolvanen, Anneliis Peterson, Leena Laamanen
(D4 Published development or research report or study ) - Report on blue economic potential, sectors strategies and development trends (2018) Olena de Andres Gonzalez, Tuomas Pohjola, Anu Lähteenmäki-Uutela, Lenita Nieminen, Merle Kuris
(D4 Published development or research report or study ) - Report on existing strategies of key maritime sectors and their future development trends (2018) Tuomas Pohjola, Anu Lähteenmäki-Uutela, Merle Kuris, Lenita Nieminen, Olena de Andres Gonzalez
(D4 Published development or research report or study ) - Report on the current status of blue economy business sectors and development trends of key sectors (2018) Tuomas Pohjola, Olena de Andres Gonzalez
(D4 Published development or research report or study ) - Sinisen kasvun painoarvo yhä tärkeämpi EU:n uudistetussa bio- ja kiertotalouden strategiassa (2018)
- Satakunnan talous
(D1 Article in a professional journal) - Sustainable Blue Growth and Maritime Spatial Planning (2018) Sustainable Engagement in the Indian and Finnish Business Anu Lähteenmäki-Uutela, Sari Repka, Teemu Haukioja, Thaysa Portela de Carvalho, Tuomas Pohjola
(A3 Refereed book chapter or chapter in a compilation book)
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