A1 Refereed original research article in a scientific journal

A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place




AuthorsPohjola Tuomas, Aalto Johanna, Lemmetyinen Arja, Nieminen Lenita

PublisherSage

Publication year2023

JournalIndustry and Higher Education

Journal name in sourceINDUSTRY AND HIGHER EDUCATION

Journal acronymIND HIGHER EDUC

Number of pages9

ISSN0950-4222

eISSN2043-6858

DOIhttps://doi.org/10.1177/09504222231177982

Web address https://journals.sagepub.com/doi/full/10.1177/09504222231177982

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/180013855


Abstract
This article focuses on the third mission of higher education institutions (HEIs) and their role in the ecosystem of creative and cultural industries (CCIs) consisting of the innovation framework (Quadruple Helix) stakeholders. The article provides a comprehensive literature review of the role of HEIs as the knowledge-creating and engaging actor in the CCI ecosystem and place brand co-creation. The research paves the way for empirical validations of our longitudinal and multi-method research to highlight the ability of a university to implement its third mission of supporting the CCI ecosystem engagement to strengthen place branding efforts in regional development. We utilized relational access to collect extensive qualitative data, which provides an understanding of the shift of knowledge transfer processes toward an intensive engagement in economic and social development in the CCIs' ecosystem and place brand co-creation. In conclusion, we present the role of HEIs in CCI ecosystem stakeholder engagement as one living a sustainable and inclusive place brand.

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Last updated on 2024-26-11 at 15:32