Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
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- The HURMOS Project – Exploring Humour as a Strategic Tool for Creating Innovative Business. A Poster. (2015) Vuorela T, Oikarinen E-L, Hurmelinna-Laukkanen P, Tähtinen J, Ahola H, Alatalo S, Aro P, Poutiainen A, Sinisalo J, Saraniemi S, Estola E, Hyvönen P, Impiö N.
- The Role of Humor in Stories about Business Relationship Ending. (2015) Tähtinen Jaana, Ryan Annmarie
- To express or not? – Emotion labour and narratives on relationship ending (2015) Jaana Tähtinen, Annmarie Ryan
- Modeling detoxification treatment relationships: A longitudinal case study from Finland (2014)
- Drugs and Alcohol Today
- Branding activities of a micro industrial services company (2013)
- Journal of Services Marketing
- Intermediary roles in local mobile advertising: Findings from a Finnish study (2013)
- Journal of Marketing Communications
- Networked business model development for emerging technology-based services (2013)
- Industrial Marketing Management
- New Service Development: The Supplier Capability Approach (2013)
- Journal of Management and Strategy
- Intradepartmental faculty mentoring in teaching marketing (2012)
- Journal of Marketing Education
- Putting critical realism to work in the study of business relationship processes (2012)
- Industrial Marketing Management
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